Revenue systems for B2B companies with PMF

Grow RevenueWithout AddingHeadcount.

Frontal builds the revenue system behind your sales, marketing, and RevOps. Take it in-house in 90 days, or have our operators run it across outbound, ads, and content.

Your first play live in 30 days, or your first month is free.

Built revenue
systems for
The problem

Your revenue stack was supposed to create leverage. It created more work.

Two SDRs cost about $180K a year before either one ramps, and you still have no system underneath them. The build costs a fraction of that, and you keep it.

This isn't anecdotal. Our customers:
AirOps
$7.83M
“The whole approach of building this system and having it compound over time was extremely helpful. That really helped the flywheel.”
Eoin Clancy, Head of Growth, AirOps
Teikametrics
$360K
“We closed $360K of annualized contract in the first 90 days. That single deal paid for the whole program.”
Ben Ray, Chief Revenue Officer, Teikametrics
Design Pickle
58 demos
“We broke our demo booking record, securing 58 demos in two weeks. Our AE's calendar is now full.”
Bill Rose, Design Pickle
The Solution

Signals become routed action.

Real signals from the tools you already run, cleaned, scored, and stacked. A human approves the accounts that matter and ignores the noise, then routes the rest into real plays. Frontal is the layer in the middle.

Revenue signals
Website activity
CRM data
Funding news
Hiring & job change
LinkedIn engagement
Tech-stack change
The Revenue Engine
Routing
Clean Dedupe · Normalize
Enrich Waterfall
Score Fit · Signals stacked
Human in the loop APPROVE / IGNORE
Route To the play
Routed sequence
1 Account list built
2 Sequence started
3 Call queue ready
4 Ad audience synced
5 CRM task created
6 Owner notified
The 90-day build

Your first play goes live in 30 days.

The Revenue Engine is the front door. We build it inside your own tools, ship your first working play in the first month, then add one roughly every two weeks until the whole engine is yours.

  1. By day 30 Your first play goes live. We clean your data, define your best-fit accounts, wire your first buying signals, and ship one working play. A real buying moment puts a real action in your team's hands in month one.
  2. Days 30 to 90 A new play, roughly every two weeks. We build the 4 to 6 plays that fit you, layer in the full 10 to 15 signals, and tune as real results come back.
  3. Day 90 The Handover. The whole engine, documented, inside your own tools. Yours to run, or have us run it.
The first play

One real buying moment, turned into a booked meeting inside your own tools.

The signal layer, running

Ten to fifteen signals fire across the tools you already run, scored and routed to your CRM and Slack. A new play ships roughly every two weeks.

Yours to run

The whole engine handed over, documented inside your own tools. Run it with your team, or have us run it.

And we put it in writing: your first play live within 30 days, or your first month is free.

What is a play?

A play is one repeatable move: a signal fires, the engine enriches and scores it, and a specific sequence runs automatically.

No catalog, no templates. We design the plays around your ICP and your live signals, then build the ones that actually move your pipeline. Three examples:

Funding-trigger outreach
A company raises a new round, so you reach out since they will be expanding fast.
Signal Series A raised
Enrich Account + contact
Score Fit + timing
92
Personalize Reference the raise
Run Email · LinkedIn · call
Website visitor identification
An ICP keeps hitting a pricing page, so your team calls while the intent is high.
Signal Pricing visited 2x
Enrich Match contact to account
Score Intent threshold
97
Personalize Reference the page viewed
Run Same-day call + email
Champion job-change
A champion just changed company, he might want to keep working with you at the new company.
Signal Champion moves
Enrich New company + role
Score New-account fit
88
Personalize Reference the past win
Run Warm sequence
Built for your business More than 200 plays we could build for you, across six families. We build the few that move your pipeline.
Signal-triggered outboundLinkedIn and contentInbound and operationalABM and adsExpansion and retention2026 AI-native
The Execution Layer

Already have the foundation? Start at execution.

Three services, each running from the same engine output. Hire one or all three.

The compounding loop

Run one and it works. Run all three and they compound.

  • GTM engineering generates pipeline now.
  • Ads engineering warms cold accounts before you ever call.
  • Content engineering builds authority that compounds over time.

Every deal feeds the engine, so the next cycle is sharper and every meeting costs less.

From prioritized accounts

GTM engineering

Signal-triggered outbound, run for you inside your stack. We turn a live signal into a researched account, a sequence, and a call queue.

1
Signal LinkedIn engagement
2
Enrich Account + contact
3
Score Fit + intent
4
Run Sequence + calls
5
Alert Owner notified
Outbound. Many signals in, we reach many.

Ready to start at execution? Book a call and we will scope which service fits.

Book a 30-minute call →
Why Frontal

More tools, more hires, more agencies. None fix the system underneath.

Each of those adds a layer to manage. Frontal builds the system underneath revenue, then runs the work from it. Every column below is honest, only one is complete.

vs the usual fixes
Frontal
Hire SDRs
AI SDR or tool
Another agency
Build internally
Built inside your stack
manual, by hand
another login
runs outside it
if you have the team
Fixes data, signals, and routing
doesn't touch it
one piece of it
campaigns, not plumbing
6 to 12 month project
Runs GTM, ads, and content
outbound only
you operate it
usually one channel
you hire per channel
AI workflows + human judgment
human, no system
system, no human
varies by team
you build both
Leaves you a system you own
leaves when they do
rented
locked to them
yours, if it ships
Reduces headcount dependency
adds headcount
still need operators
adds a vendor
adds a team
Questions

Frequently asked questions.

Rather talk it through? Drop your email and grab a time, we'll answer everything live.

A Revenue Engine: the clean data, live buying signals, and signal-triggered plays that find the right accounts and reach them at the right time, built inside the tools you already use, in 90 days. After that you own it. Keep running it in-house, or have us run it for you.

B2B companies past product-market fit with a high-value sale and a focused set of target accounts. If growth depends on reaching the right accounts, not just sending more volume, it fits.

The pattern that burns people is paying a lump sum upfront for a black box, then watching a few leads trickle in with no idea why. We work the opposite way: the system gets built inside your tools, against milestones you can see, and you own what we build. If we stop working together, the working system stays with you.

An SDR or a tool is one more thing to manage. Frontal builds the system underneath them: clean data, scored buying signals, and the plays that turn a signal into a booked call, run by senior operators.

Not a lead count, and be careful with anyone who guarantees one: it only pays off by sending more, the exact volume game you are trying to escape. What we do guarantee is delivery: your first play live in your own tools within 30 days, or your first month is free. From there we prove the approach on your real ICP with live reply data before anyone talks about scaling. We compete on method and named proof.

The spray-and-pray version is dead, and the spam in your inbox is the proof. Our approach is the opposite: a few hundred right accounts chosen on buying signals, with copy a human reviews before anything goes out under your name. We judge it on replies and meetings booked, never opens or send volume.

No. We build inside your stack, HubSpot, Salesforce, Clay, and hand it over so your team owns it. You can see exactly how every part works. Nothing to rip out, and no black box.

Three phases. Data: who to target and why. Signal: when to act, with 10 to 15 live buying signals scored and routed. Plays: 4 to 6 signal-triggered plays built and live. You finish with a working engine, not a slide deck.

No, and we would rather be straight about it. We build email, LinkedIn, and the targeting and signal layer underneath them. If calling is your proven channel, we help by building the tiered, signal-driven list that makes those calls land. We will not pretend to run a channel that isn't ours.

Sometimes the honest answer is that they are thin, and if so we tell you up front during scoping, not after you have paid. Finding which signals exist for your specific ICP is part of the early work. We would rather scope that honestly than promise a signal layer your market cannot support.

We surface compliance and data constraints up front and design the stack around what your security team will actually approve, instead of handing you tools that get rejected three weeks in. Where something cannot connect in your environment, you hear it from us early, not late.

Pricing is scoped to your stack and goals, and we walk through it on a 30-minute call. The 90-day build is a fixed engagement; the Execution Layer after it is month to month. Book a call and we will show you what we would build.

The Operators

AI leverage. Human judgment.

You need operators who know what to build, what to ignore, and how to turn the stack into pipeline. Senior operators across data, outbound, RevOps, ads, content, and AI workflows.

Alex Vacca
Alex Vacca
Kenny Damian
Kenny Damian
Niklas Rabanus
Niklas Rabanus
Ivan Falco
Ivan Falco
Joaquin Garasino
Joaquin Garasino
Luca Carrese
Luca Carrese
Juan Araujo
Juan Araujo
Shubham Sandilya
Shubham Sandilya
Ansh Bindal
Ansh Bindal
Mai-Lan Khong
Mai-Lan Khong
Shanaz Mahmood
Shanaz Mahmood
Dara Cartujano
Dara Cartujano
Dujam Dunato
Dujam Dunato
Filip Saračević
Filip Saračević

See what we build inside your go-to-market engine.

The build costs a fraction of one SDR hire, and you keep it.

For ambitious B2B companies with clear product-market fit.